We are facing the traffic congestion and traffic jams day by day, due to increasing number of vehicles. This paper proposes a method to make control on heavy traffic issue. This method is based on real time traffic density measurement, by using image processing technique. The theme is to measure traffic density on every road and provide the IVR System to the traveler arriving on the road for traffic density updates. Due to this facility the incoming traveler on the heavy traffic road can be diverted to another road and jamming will avoided. This paper will presents the algorithm to determine the number of vehicles on the road and measure the density by comparing the real time frame of live video with the reference image (i.e. empty road image).